Over at friend blog Israel Thrives there was a brief discussion over whether an extended Nike ad made for the World Cup used a subliminal or even overt appeal to base racism to sell their Asian sweatshop extruded products to the violently racist and especially antisemitic market that happens to be a major focus of this huge multinational's top line business plan.
No way says Mike L and whatever Mike says should be heard with respect is what I say. Mull it over before you disagree. Mike is dead set wrong says some other guy and I get the feel the consensus is there is something sinister about the use of this image by a thoroughly and expertly informed corporation as the spearhead of the marketing kick off of its brand at the World Cup.
|No Jews here. Do you want us to drop our pants to prove it?|
Such a carefully thought through and strategically critical stand for a global brand to take. Can you imagine how much they spent to come up with this? How much research went into it. Do you really think they did it by mistake?
As subliminal messages go I much prefer this one. It was a great gig for Che Gorilla who has been down in the jowl a little lately after being banned by The Conversation for being rude and anonymous.
This is the anthem of the national liberation movement of the gorillas. The song of all primates really. Chocolate and freedom! Long may they rule.
hat tip Martin Leaf